Turf Product Manager

Job Description
Job Category: Landscape Manager
Description: The Turf Product Manager is responsible for managing the turf product line, increasing sales and profitability. The Turf Product Manager would have exceptional product line management skills, technical knowledge, and be able to effectively work with internal and external customers to capture business. The Turf Product Manager would work closely with sales and marketing to ensure revenue growth and customer satisfaction goals.

Essential Duties:

•Define product strategy and roadmap

•Manage the turf product line lifecycle from strategic planning to tactical activities

•Conduct market research

•Analyze competitive offerings

•Manage supplier relationships and negotiations

•Set pricing and profitability goals

•Report on product profitability

•Find new products based on market need

•Train employees and customers

•Implement seasonal merchandising plans

•Develop sales tools and collateral support

•Be an expert with respect to the competition

•Act as a leader within the company

Skills & Qualifications:

•Bachelor’s Degree in turf related field, marketing, or business

•Minimum 5-8 years in turf and related products industry

•Demonstrated success in defining and launching products

•Excellent organizational ability, a high degree of initiative, excellent communication skills and team orientation

•Bilingual abilities (English / Spanish) is a strong plus, proficiency with Microsoft Office applications

•Ability to travel


Shemin Nurseries, Inc

Job Code

State or Province


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