| Job Description | Description
SUMMARY:
The Product Manager is responsible for the development and implementation of the promotional brand tactics under the guidance of brand management.
ESSENTIAL FUNCTIONS:
Develops and manages all aspects of the promotional materials including writing, referencing, field testing, medical/regulatory review, and creative execution.
Drives effective implementation of promotional materials and programs by providing appropriate direction to sales training and the field organization.
Assists with the development and executes advisory boards, consultant meetings, and promotional speakers program as well as other medical meetings to support the product.
Develops cross-department support of the brand by coordinating with sales training, market research, medical affairs, public relations and publication planning.
Provides input in the development of sales force effectiveness tools, sales training materials, peer-to-peer activities, direct-to-physician materials, patient education materials, and promotional programs.
Proactively identifies, manages and evaluates vendors for use on tactical marketing activities and programs.
Understands the business environment and becomes familiar with treatment guidelines, major classes of agents in the therapeutic area.
Maintains up-to-date knowledge of FDA and DDMAC requirements and regulatory/policy changes.
Understands the budgeting and planning processes. Manages the budget for a single campaign or project.
REQUIRED EDUCATION, EXPERIENCE and SKILLS:
Bachelor’s degree.
5+ years sales, marketing or other relevant commercial or analytical experience.
2+ years pharmaceutical brand marketing or sales or other commercial leadership experience
Demonstrated ability to influence others and build consensus.
Experience managing projects to completion.
Demonstrated relationship development with the ability to work effectively both independently or within a team.
Proficiency in Microsoft Office Products, namely Word, Excel, and PowerPoint.
PREFERRED EDUCATION, EXPERIENCE AND SKILLS:
Experience selling or marketing products in the applicable therapeutic area.
Bachelor’s degree in business, marketing, communications, Life Sciences or a related field.
Experience managing third-party vendors, keeping them on-time and within budget.
Knowledge about DDMAC promotional guidelines.
TRAVEL:
Willingness to travel up to 15% domestically. International travel may be required.
CB* BSP~ |
| | Company | | Lundbeck Inc. | Job Code | | State or Province | | Illinois | | |
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