| Job Description | Job Description
• Keyword Market Analysis
o Review high volume low competition keywords (Google trends)
? Make recommendations to SEM for conversion testing
o Review top converting/performing SEM keywords and identify pages that SEO should target. Once identified Search Engine optimize through on page SEO
o Work closely with promotions to target keywords both internally and externally that are similar to promotions & events.
o Analyze site and overall business competencies and identify target high level keywords that we should be ranking for. (i.e. appliances, lawn care, lawn mower, washers….)
o Competitive Research - Analyze competitors that are winning on our target high ranking keywords
• Internal Search Optimization
o Review and optimize top keywords
? Identify content gaps
? Identify linguistics gaps
o Review existing search rules to ensure that they are still needed.
Qualifications:
o Trouble shoot search problems
• Reporting and Analytics
o Monthly/Weekly Reporting
o Daily Tracking/Reporting
o Events and Progress reporting
o Track click streams of SEM and SEO traffic for conversion analysis
• On Page Optimization
o Analyze pages for targeted keywords and semantic/supportive keywords.
o Update Title/Header to align with targeted Keywords
o Review and optimize on page copy
• Taxonomy
o Pro-actively recommend taxonomy changes for SEO and User benefit
o Review all on-going taxonomy changes to ensure SEO is being considered
• Training
o Train merchants and other teams on SEO & Internal Search best practices ý |
| | Company | | Sears | Job Code | | State or Province | | Illinois | | |
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