Product Manager, Marketing - Associated GI

Job Description

The Product Manager, Marketing - Associated GI is responsible for managing the marketing activities for assigned products, all brand management functions, strategic promotional plan development, promotional execution, and product profitability. This position is responsible for briefing sales staff on properties, virtues, limitations and creative uses of assigned products.


• Executes marketing strategies, plans and programs for assigned products, both short and long range, to ensure that profit growth and Company objectives are achieved.

• Directs and supervises the development of promotional materials, sample programs, web site activities, and other promotional activities for assigned products.

• Supervises product introduction and development with marketing and sales personnel to ensure maximum penetration in targeted markets

• Analyzes and controls expenditures of assigned area to conform to budgetary requirements.

• Participates in sales meetings and works in the field periodically to evaluate the impact and effectiveness of marketing programs.

• Manages outside vendor relationships to ensure strategic execution.

• Works with market and sales analysts to identify and monitor market trends affecting the Company’s business.

• Evaluates market reactions to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.

• Manages patient assistance programs for assigned brands.

• Attends work on a regular and predictable basis.

• Completes assigned tasks in a safe manner and in a constant state of alertness.

• Upholds Company policies, including the Professional Conduct Policy and Prohibition Against Harassment Policy, and the Business Ethics and Conduct Code.

• Works in a cooperative manner with managers, supervisors, coworkers, customers and the public.

• Works effectively under production and sales deadlines.


Bachelor's degree from four-year College or University in marketing, business or management; plus a minimum of three years’ experience in marketing with a high degree of knowledge in the area of general advertising, pharmaceutical promotions, and the pharmaceutical industry. Industry-specific training in marketing; plus sales experience in the pharmaceutical industry, preferably in GI, are required.


To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Broad concept knowledge in the areas of pharmaceutical promotion, distribution, manufacturing requirements and the industry in general.

• Experience in executing a brand strategy through multiple tactical elements on time.

• Must be creative and have excellent written and verbal skills, and the ability to effectively present information to top management, sales personnel and large groups.

• Demonstrated problem solving ability to include proactive information gathering, strategic inquiry, systematic thinking and interpersonal assessment.

• Must have proven analytical skills and an aptitude for highly technical data/materials.

• Demonstrated understanding of regulations and guidelines governing the U.S. pharmaceutical industry.

• Must be results oriented, resourceful, and willing to take initiative.

• Excellent skills in planning, organizing, and leadership.

• Proficient in Microsoft Office, especially Excel and Powerpoint.



Job Code

State or Province

New Jersey

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