Develops specific marketing plans and activities for specific product(s) or product line(s) to establish, enhance or distinguish product placement within the competitive arena. Develops business plans, marketing strategy, forecasts, and product positioning in the marketplace. Oversees market research, monitors competitive activity and identifies customer needs. Establishes pricing strategies. Works with engineering, manufacturing and sales to develop new products or enhance existing product(s) or product line(s). Maintains current status of customer requirements for existing and future products. Identifies, evaluates and recommends marketing opportunities with product line objectives. This position includes a responsibility for maintaining knowledge of technical aspects of product (not actual engineering design/prod dev). Specialist Level - Under general management direction, system-wide responsibility on complex business components or complex projects. Provides direction for the business component or an entire project and/or project team. Exercises significant latitude in determining methods and objectives of assignment. May supervise a group of staff members. Has a complete and thorough knowledge of the discipline and frequently contributes to the development of new concepts, theories and principles. Expected to mentor and transfer knowledge to more junior staff members. Works on multifaceted problems that always require new and creative thinking. Uses judgment within broad policies and practices. Has latitude in exercising recommendations. Acts in a leadership role as a principal customer contact and/or interface with Senior Company Management. Impact of decisions and/or recommendations would have impact on organizational objectives, have a prolonged effect, and require substantial resources to correct. Bachelor's degree with 6-8+ year's experience, or Masters with 4-5+ years, or its equivalent.
Chelmsford, MA US
State or Province