| Job Description | Job Description
Euro-Pro, maker of the Shark® line of vacuums, steam mops and garment care products and the Ninja® blender and master prep is looking for a Product Manager to join our Product Marketing department. This is a great opportunity for someone looking to join a fast-paced, growing, successful organization who continues to exceed expectations by providing today’s busy consumer with better and more efficient products that fit their lifestyle and make life easier. The Product Manager will oversee a designated product portfolio and will be responsible for directing marketing activities to maximize sales and profits. The PM will also lead a cross-functional team in the development and execution of the assigned portfolio of new product development marketing activities. The PM will plan, organize, direct and provide the leadership to achieve short-range and long-range business development objectives.
Responsibilities include:
Managing a rolling 18-24 month ""pipeline"" of qualified new products for designated product portfolio. New product development will include developing basic marketing strategies (i.e. product definition, branding, required features, packaging, pricing, etc.)
Developing marketing plans, business plans, sales strategies and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules and action assignments.
Perform ongoing profitability and cost reduction initiatives on existing products.
Ensuring that the existing product line is supported and recommending line changes as needed.
Using POS from key accounts to monitor movement and market share. Make strategic/tactical recommendations to management on an ongoing basis.
Working with 3rd party vendors to design and implement market research; analyze and present results to senior management.
Writing briefs and executing new product packaging and packaging updates to existing products.
Developing annual sales forecasts and working with the Demand Planning and Supply Planning to establish inventory coverage targets and ensuring coverage targets are being maintained.
Working with Sales and Trade Marketing to facilitate the selling process, including PowerPoint presentations, relevant market data, samples and artwork.
Requirements:
Bachelor’s degree in Marketing or Business
MBA in Marketing and/or Management highly desired
5+ years of product marketing experience preferably from the consumer goods industry
Solid analytical skills with the ability to solve problems and develop creative solutions
Ability to manage cross-functionally and across an organization
Excellent communication and interpersonal skills
Packaging Development
Experience managing outside agencies for research, advertising, and public relations
Ability to work in a fast paced, deadline driven environment
At Euro-Pro, we are driven to be the best in the industry. We are looking for individuals who want to make a difference. We celebrate and reward initiative, creativity, growth, and commitment to our mission. We will provide the challenge and opportunity to apply all aspects of your experience and skills; you provide the energy, passion, and results.
Euro-Pro supports the national policy of Equal Employment Opportunity.
It is our goal at Euro-Pro to recruit applicants for jobs without regard to race, color, religion, national origin, ancestry, age, sex, sexual orientation, handicap, marital status or veteran status. |
| | Company | | Euro-pro Operating LLC | Job Code | | State or Province | | Massachusetts | | |
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