Product Manager

Job Description
Description: The Product Manager will lead and manage the company brand building profitability and growth through product line expansion, expanded distribution, improved promotion planning, and a superior understanding of the consumer and the market.

Duties: Essential Duties:

To provide strategic and tactical marketing direction to Brand via the following activities:

Implements brand plans, marketing decisions, and projects for assigned product lines.

Recommend and develop the programs to deliver the annual sales and profit goals.

Responsible for profit and sales growth of assigned product lines.

Responsible for analyzing and quickly reacting to current market conditions and competitors by introducing new products, line extensions, product improvements, packaging changes, price changes, and promotional activities.

Analyze sales, special programs, new products and market trends to forecast future needs. Adjust marketing plans to insure profitability consistent with annual plans.

Works closely with Trade Marketing and Sales to secure program implementation at retail.

Demonstrate knowledge of retail and professional environment and key trade issues (mass and specialty).

Set promotional strategies in conjunction with Consumer Awareness, Trade Marketing and the Sales Teams. Monitor implementation of promotional activity.

Track spending versus approved budgets.

Ensures that product launches are executed flawlessly (on time and on budget) by following the appropriate planning process.

Motivate cooperation and excellence from personnel both within and outside the Marketing department.

Ensures products receive R&D support for claims, formulations, and labeling.

Participates as a project lead in the New Product Development process for products introduced in assigned categories.

Recommends revisions to the Operating Plan and production forecasts as market and manufacturing conditions require.

Occasional travel for trade shows, customer and vendor visits, and sales meetings required.

Qualifications: Education:

Bachelor degree in Marketing or related field, MBA preferred.

Related experience:

Minimum of 3 - 5 years CPG Brand Manager experience.

Mass retail market experience a must.

Reporting Relationship:

Reports directly to the Director of Marketing

Job Knowledge/Skills Required:

Experience with the creative development process and program execution.

Experience with sales and marketing budgets, P&Ls, forecasts, etc.

Highly organized and very strong, proven project management skills.

Able to work effectively across functions.

Enjoys a high-energy, high expectations, results-oriented environment.

Excellent interpersonal and communication skills.

Must be a self-starter and self-motivated with a strong work ethic.

Demonstrated ability to lead people and get results through others.

Strong computer proficiency in Microsoft Office applications: Word, Excel, Powerpoint and Outlook.

Ability to handle a variety of tasks and situations in a calm and effective manner.

Attention to detail.

Excellent organizational skills.

Strong customer orientation.

Problem analysis and problem resolution at a functional level.

Strong team player.

Commitment to company values.


United Pet Group Corporate Headquarters

Job Code

State or Province


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